3 Short-Cuts I Use When Writing Ads - Dylan Jovine

Writing About the Stock Market & Life Since 2003


3 Short-Cuts I Use When Writing Ads

Over the years I’ve come to rely on a few short-cuts when writing ads for a product I’m marketing.

I begin by asking myself what keeps the customer up at night? What gets them excited? What stresses them out.

In addition, I study ads of competitors who’ve been running those same ads for a long time. That tells me that the ads themselves are successful.

And finally, I actually sit down a copy the structure (or the skeleton) of the ads that I see have been running successfully for so long to understand the psychology at play with each one.

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